Do You Really Want Fraud in Your Affiliate Program?
Online fraud is described as any online activity that intends to deceive a user resulting in financial or personal gain. It is downright abusive as well as unethical behavior and for any website or blog owner, affiliate fraud can cost massive complications and even cost a lot of money in the long run. If you are a website owner with an affiliate program and you are concerned with fraud monitoring of affiliate activities from your site, then you should consider using affiliate program fraud detection strategies.
Aside from an affiliate agreement between you and your affiliates’ sites to ensure that unwanted activity is prevented, you should also actively use fraud detection techniques. It starts by detecting possible fraudulent activities like customer complaints of unauthorized credit card transactions, missing commissions from affiliate sites, fake leads generation, a questionable increase in traffic and so many more. As a website owner, you should not overlook these signs and should investigate affiliates that could affect the credibility of your site and brand in the end.
Avoid auto-approval applications for affiliate sites or AAAA
Experts agree that AAAA is very risky since you may allow unwanted and fraud affiliate sites to gain access to your site’s programs. Most AAAA programs entice website owners of massive income benefits each month as well as a host of impressive advantages; however, all these will do is give access to your site and tamper with your payment system, customer accounts and more. Avoid these types of “affiliate management solutions” and if you already have one, take time to review each affiliate program before approving to reduce online affiliate fraud.
Do your research on affiliates
It is your task as a website owner to secure the safety and reputation of your site. Any affiliate that you wish to use for your site should be researched and reviewed first before permitting access to your site or blog. Take time to view an official website, about the company and their privacy policies and terms and conditions of their service before signing them up.
Your reputation counts
Online reputation is what makes sites more visible and basically more attractive to customers. As a site owner or manager, you should monitor your brand and business reputation by checking on your stats, metrics and any customer reviews that may be about your service, products and any affiliate program from your site. Complaints about any affiliate site should be dealt with accordingly and should never be overlooked. One metric to look at is the conversion rate per affiliate. If it is too high (i.e. too good) then it might be due to fraud such as typo domaining.
Using online affiliate fraud detection services
There are efficient ways to deal with online affiliate fraud; using tools such as Typo Assassin may help you find and deal with abusive affiliate behavior. This tool will not just help you scan your domain for illegal activity but will also alert you when a new typo domain is detected. Merchants, site owners, website managers and bloggers who earn money using affiliate marketing from their sites are recommended to take action against typo squatting by using affiliate program fraud detection services and tools such as Typo Assassin and finally get peace of mind that they deserve.